THE OUTSIDER
CHAMPAGNE SUPERNOVA
NEW YEAR’s Eve Party
The Outsider located on floor nine of The Kimpton Journeyman Hotel welcomed 2026 above the city lights, where complimentary bubbles, curated small bites, and live DJs set the stage for an unforgettable New Year’s Eve. Through aggressive promotion across channels, this campaign earned The Outsider 235+ guests in attendance at the NYE celebration.
THE CHALLENGE
A new luxury competitor entered Milwaukee’s saturated New Year’s Eve market, threatening The Outsider’s ticket sales during its most profitable booking window.
STRATEGY
To accomplish this, I developed an elevated campaign aesthetic rooted in brand consistency, leaning into luxurious visuals to stand apart from competitor promotions. Every creative decision, from typography to tone, was designed to maintain trust while signaling exclusivity.
GOAL
Maximize ticket sales for Champagne Supernova, create undeniably recognizable branding, and pivot into a high-energy theme without losing the venue’s elevated edge.
TACTICS
Launched an aggressive content rollout including 10 in-feed posts, recurring conversion-focused Stories, two targeted influencer partnerships with direct links, strategic collab posts, and Highlight takeovers for streamlined booking navigation.
RESULTS / ROI
The result was a campaign that converted attention into revenue. Social content generated 48K+ views, 113+ new followers, and 160+ high-intent link clicks, ultimately driving 235 tickets sold. Champagne Supernova not only outperformed in a crowded luxury market but delivered measurable ROI and strengthened partner confidence heading into future activations.
